Laura Jones
CEO on a mission to transform data-driven branding one bit at a time. Enthusiastic yogi, girl mom, Girl Scout Leader and change maker.
Appears in 28 Episodes
The Focus Factor with Ashley Wray
Opinion Party: the marketing podcastbrought to you by BAV Group & IRG Season 2: Episode 12The Focus Factor: Why Slowing Down Accelerates Results with Ashley Wray SUMM...
The Five Promises of Effective AI-Powered Personalization with David C. Edelman
Opinion Party: the marketing podcastbrought to you by BAV Group & IRG Season 2: Episode 11The Five Promises of Effective AI-Powered Personalization with David C. Edelm...
From Rocket Ships to YouTube Clips with WD-40's Claudia Fenske
Opinion Party: the marketing podcastSeason 2: Episode 10From Rocket Ships to YouTube Clips: A Legacy Brand's Culture of Innovation with WD-40's Claudia FenskeSUMMARYIn...
Human Connection as Competitive Advantage: Navigating Uncertainty with IRG's Aljan de Boer
SUMMARYChallenging the myth that marketing is "fluffy stuff," Aljan de Boer, Community Director at the Institute for Real Growth (IRG), joins Laura Jones (Global CEO, ...
Be Worthy of Emulation: Creating Meaningful Business Growth with Vodacom's Andisa Ntsubane
Opinion Party: the marketing podcastbrought to you by BAV Group & IRG Season 2: Episode 8Be Worthy of Emulation: Creating Meaningful Business Growth with Vodacom's And...
Putting Brand in the Boardroom: with EDP's Catarina Barradas
SUMMARYIn this episode, Catarina Barradas, Global Brand Director at EDP joins host Laura Jones, Global CEO of BAV Group, and reveals how brand can drive core business...
The Color of Money is Green with the Federal Savings Bank's Alejandra Denda
Opinion Party: the marketing podcastbrought to you by BAV Group & IRG Season 2: Episode 6The Color of Money is Green: Inclusion as Competitive Advantage with Federal S...
Beyond Brand vs. Performance: Transcending Marketing Dichotomies with Tariq Hassan
Opinion Party: the marketing podcastbrought to you by BAV Group & IRG Season 2: Episode 5Beyond Brand vs. Performance: Transcending Marketing Dichotomies with Tariq Ha...
Human Intelligences in the Age of AI with Coca-Cola's Javier Meza
Opinion Party: the marketing podcastbrought to you by BAV Group & IRG Season 2: Episode 4Human Intelligences in the Age of AI: Creating Value by Embracing Humanity as ...
From Creative Guesswork to Measurable Magic with Gain Theory's Manjiry Tamhane
Opinion Party: the marketing podcast brought to you by BAV Group & IRG Season 2, Episode 3From Creative Guesswork to Measurable Magic: Quantifying Creativity with Ga...
From Slurpees To Sustainability with Marissa Jarratt
Opinion Party: the marketing podcastbrought to you by BAV Group & IRG S2: E2From Slurpees to Sustainability: Driving Purposeful Growth with 7-Eleven's Marissa Jarratt ...
From Shareholder Value to Stakeholder Impact with Marc de Swaan Arons
Opinion Party: the marketing podcast brought to you by BAV Group & IRG From Shareholder Value to Stakeholder Impact: How the Institute for Real Growth is Reshaping Mar...
The Myth of the Global Brand w/Peter Everett
In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the myth of global brands, discussing how brands can appear differently across markets ...
Opinion Party: Season 1 Guests
Opinion Party, the marketing podcast, examines the most pervasive myths in modern marketing through the cold, cruel lens of data. Season 1 features hosts Laura Jones (...
The Brand Purpose Pivot w/Samuel Monnie
In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the concept of brand purpose and its significance in modern marketing. They discuss the...
Preview: The Brand Purpose Pivot w/Samuel Monnie
In this 3 minute version episode 8 of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the concept of brand purpose and its significance in modern marketin...
Should Brands Take a Stand? w/Kimberly A. Whitler
In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski engage in a deep discussion about whether brands should take a stand on social issues. They exp...
Preview: Should Brands Take a Stand? w/Kimberly A. Whitler
In Season 1, Episode 6, of Opinion Party, hosts Laura Jones and Jason Gaikowski engage in a deep discussion about whether brands should take a stand on social issues. ...
Laughs or Liability w/Fumi Abe
It's S1 E5 of Opinion Party! Hosts Laura Jones and Jason Gaikowski explore the intersection of brand humor and marketing with comedian @thefumiabe . They discuss th...
Preview: Laughs or Liability with Fumi Abe
A three minute version of S1 E5 of where Opinion Party, where hosts Laura Jones and Jason Gaikowski explore the intersection of brand humor and marketing with comedian...