Opinion Party: the marketing podcast
brought to you by BAV Group & IRG 

Season 2: Episode 12
The Focus Factor:  Why Slowing Down Accelerates Results with Ashley Wray

In our season finale, Laura Jones (Global CEO, BAV Group) welcomes mindfulness expert and executive coach Ashley Wray to challenge the myth that corporate wellness programs automatically create mindful organizations. Drawing from her journey from journalist to meditation expert, Ashley introduces her concept of "microdosing mindfulness" as an alternative to forced company-wide initiatives. 

She shares her powerful "Three Ps" framework—it's not personal, it's not perfect, it's not permanent—which helps leaders foster psychological safety and team flow. The conversation reveals how mindfulness practices deliver measurable business impact through enhanced creativity, improved team dynamics, and better decision-making. Ashley concludes with a guided meditation demonstrating how accessible these techniques can be for marketing professionals seeking better focus and innovation.

00:11 Challenging the Corporate Wellness Myth

04:56 Corporate Leaders and Mindfulness Challenges 

06:46 The ROI Question in Mindfulness 

11:43 The Three Benefits: Compassion, Creativity, and Trust 

13:04 Wellness-Washing: When Brands Misuse Mindfulness 

20:30 Post-COVID Shift in Corporate Mindfulness 

23:54 The Cost of Burnout and the Value of Team Flow 

25:57 The Three Ps: Not Perfect, Not Permanent, Not Personal

29:23 Microdosing Mindfulness in Daily Work Life 

31:12 Connecting Sports Performance and Business Leadership 

33:00 Guided One-Minute Meditation Experience 

36:11 Tips for Starting a Mindfulness Practice

For season two, we asked twelve marketing leaders from a world class set of organizations to join host Laura Jones, Global CEO of BAV Group, to talk marketing myths, trends, data, and opinions. Filmed live on site at the Institute for Real Growth Summit in Cannes, summer 2025. Find us at https://www.theopinionparty.com or wherever you get your podcasts.

 

Season 2 of Opinion Party: the marketing podcast is brought to you by:
BAV Group, the world’s leading authority on data-driven branding.™️
Our strategic consulting services transform brand growth into brand = growth. Whether you need to analyze, transform, or grow your brand, our team provide solutions based on 30 years of proven methodology and results. Learn more at https://www.bavgroup.com

Institute for Real Growth
We inspire CMOs to increase their personal, business, and societal impact by driving more Humanized Growth. Learn more at: https://instituteforrealgrowth.com

 

CREDITS
Host & Executive Producer: Laura Jones
Executive Producer: Ketzirah Lesser
Production & Still Photography: Bronac McNeill Photography & Film
Co-director, Camera, Sound, Edit: Natalie Barrass
Photos © Bronac McNeil Photography & Film