A three minute version of S1 E5 of where Opinion Party, where hosts Laura Jones and Jason Gaikowski explore the intersection of brand humor and marketing with comedian Fumi Abe . They discuss the evolving role of humor in advertising, the importance of authenticity, and the creative processes behind comedy. The conversation delves into the effectiveness of comedic characters in advertising, the challenges of cultural identity in humor, and the implications of AI in the creative industry. The episode wraps up with insights on how brands can effectively use humor to connect with audiences while maintaining their identity.

⭐️ Full episode drops 5/20/2025, wherever you find your podcasts. ⭐️

Learn more a thttps://www.theopinionparty.com 


Opinion Party is the marketing podcast where we interrogate marketing's most deeply held beliefs through the cold cruel lens of data and expert insights.


Find us at https://www.theopinionparty.com 

Opinion Party is brought to you by:
BAV Group, the world’s leading authority on data-driven branding. ™️

Our strategic consulting services transform brand growth into brand = growth. Whether you need to analyze, transform, or grow your brand, our team provide solutions based on 30 years of proven methodology and results.

Learn more at https://www.bavgroup.com.


CREDITS:
Hosts: Laura Jones and Jason Gaikowski
Executive Producer: Mark Richardson
Editor: Gabriel Montoya
Spiritual, Menu, and Technical Advisor: Ketzirah Lesser
Research: Aly Ryan