Opinion Party

Hey, everyone. Welcome back to Opinion Party. I'm Laura Jones.

And I'm Jason Gaikowski.

And we're here today to dispel the most pervasive myths in modern marketing through the cold, cruel lens of data.

You know, chasing fame for the for the sake of fame. Like, we know what that looks like. Yeah. It looks like Real Housewives. Right?

Chasing excellence for the sake of excellence. We know what that looks like. That looks like Taylor Swift. And I don't know about you, Laura. I have a lot more interest in being like Taylor Swift than I do like being a Real Housewife.

Yes.

Come on in, Jason Falls, author of, Winfluence, a book, host of a podcast also named Winfluence, University of Louisville, professor of communications. I'm sure he's got a lot more accolades of which I am, unfamiliar.

It's hard work to make to get an audience, much less maintain it.

Yeah. What are some of the most, you know, pervasive examples of where, you know, an influencer or brand is just really kind of connecting in in the wrong way?

Well, mean, in the wrong way, it happens every day. Most of the content you see out there on social media is crap, because these people don't know what they're doing. But the brands that have succeeded with social media influencers or influence marketing, they're going at it with how can we be useful in helping that audience accomplish what they wanna accomplish as influence marketing evolves and becomes more and more impactful to consumers as they're making buying decisions. The way to make magic happen is for the brand to get the hell out of the way. Let the content creator figure out how they're going to connect with their audience in a meaningful way that is going to help communicate the message.

Stay out of the way. Get the requirements. You know? Get your legal team and whatnot to just sit in the corner and be quiet for a little while. And just give the brief to the creator and say, we want you to communicate this message, but we want we know that you know your audience better than we do.

That was so fun, Jason. I just love a good opportunity to talk about Taylor Swift and fame and help some marketers make some good decisions. We hope you all had as much fun on Opinion Party as we had with you today.

Thanks for joining us.