We're gonna get right into it. What's your purpose, man?

What's my purpose?

Yeah.

Well, I mean, just jumped on my LinkedIn, and you're gonna find that my purpose is to rehumanize the business of business. Oh. Pretty pretty abstract, but

Wordy word words. I love it. What what does that mean?

Wordy word words.

So I'm as I say, I'm a purpose warrior, and I'm gonna argue an inconvenient truth. And now yeah. So you return to work policy. You know what? Give me purpose.

I'll come back to the office. There is no evidence to support the return to office. There is no proof of extra productivity. In fact, there's more there's more evidence saying you can be more productive not doing that. And your your your reason is because I said so.

There's literally no evidence to mandate a five day return to office. I'm thinking, darn it. Why does purpose have to prove everything when a CEO can just say you gotta be back five days with no evidence? And are we fine with that? So I think everything should be held to the same standards.

If you're gonna demand the the highest bar for purpose, I'm gonna demand the highest bar for your return to office policy and mandate.

Why should the case for things that we know actually already have so many positive metrics? We should apply that standard to everything. And the real question here is can capitalism grow a conscience? Right? It grew one pretty quickly, it sounded like, during COVID.

Right. It's a business case. If there's data, if there's great storytelling around it, let's not accept anything anything less than that.

We have more empathy in how we communicate about these things, then we don't just say, oh, we got this this product. It's we're thinking about the community. We're thinking about where we're getting our palm oil from. We're thinking about the supply chain. We're thinking about the workers in the factory and safety and all.

We're thinking about ethics in when we're doing these things. So I think the language of of business and marketing requires more empathy.

And I think we've coined another phrase here, Jason. Empathy. Economic empathy sounds

of empathy. And the there's there's there's so much evidence in the world that the economics of empathy can be very, very profitable. Right? I mean, Magic Johnson's fortune is far more the result of opening, Starbucks and AMC theaters in, disadvantaged urban environments than from a hall of fame basketball career. Right?

The evidence is everywhere if only we have the willingness to look.

Right. Samuel any last final words about purpose Purpose Hive? Where can people find you?

They can find me everywhere on the Internet. You search Samuel Mon, you'll find me at hive.com. You can find me on LinkedIn. If you're not already following me, you should. It's about real business and knowing that you can have a positive impact and be profitable.

Thank you so much for joining us. See you again soon.

I'll be back. If the people want it, I'll be back.