Opinion Party

I want a really cool ass brand that's super freaking authentic that means fucking something.

Welcome back to Opinion Party. I'm your cohost, Laura Jones.

And I'm Jason Gaikowski.

And Opinion Party is the podcast where we dispel the most pervasive myths in modern marketing through the cold, cruel lens of data. And welcome to Opinion Party, Tina Cartwright.

Hi, everyone. Hi, Happy to be here. Most entrepreneurs that come into this space that don't have the corporate background I have, they're fully dedicated on a product and revenue. Product and revenue. And I was kinda dedicated on, I want a really cool ass brand that's super freaking authentic, that means fucking something, and then I'll build all the revenue and the product and shit later.

But I really wanna, like, build it fundamentally with all the critical brand fundamentals that we all know are required, So the influences that are around our children and really around all of us are shaping the narratives. And so to your point, that's why I really felt called and required because I do have two little girls who are gonna be joining into what I hope is a world. Sorry, Jason. That's not a patriarchy. That at minimum prioritizes the needs of not just men, but also women, the equal needs of humanity, really.

It's not a gender thing. It's just equal needs of all humanity. And it starts with us creating content that actually shows that world, that provides that imagery. The aspirations that society sells to us are that joining motherhood is gonna be like a little brisk little jog. Like, not even.

A brisk walk. You know how you see those people in the mall that are just, like, walking for steps and shit? That's, like, what they sell you that motherhood's gonna be. We are literally Hunger Games. Like, we're trying to fucking survive in that shit.

Ain't nobody trying to win back to school, the holidays, motherhood. We are literally trying to survive. And brands should be like, how do you help moms thrive? That is the next challenge we're unlocking. And I am thrilled to officially officially announce with you all that we are launching the village membership that you can really rebrand motherhood for yourself.

I love that, Tina. Sounds like a masterclass for motherhood. Yes.

I think the authenticity trap can be an authenticity opportunity, right? Where it's not about a false aspirational promise that potentially is a big win for brands and a big win for mothers as well.

I think that's the end of our party here today. Thank you all so much for joining us on Opinion Party. And check us out @www.theopinionparty.com or babgroup.com. Thanks so much. See you next time.

Thanks for joining us.