Preview: Trust Me, I'm a Marketer w/John Sabine
A sneak peek into episode 2 with Laura Jones, Jason Gaikowski, and John Sabine of Merriam-Webster where discuss the critical role of trust in branding, particularly focusing on Merriam-Webster's unique position as a trusted brand in a low-trust environment.
Full episode available on 4/8/2025.
They explore the historical significance of Merriam-Webster, the importance of authenticity and engagement in building trust, and the challenges brands face in maintaining trust in the digital age. The discussion also touches on the evolution of language, the significance of spelling bees, and the future of brand trust in a rapidly changing landscape.
Click here to watch a video of this episode.
Full episode available on 4/8/2025.
They explore the historical significance of Merriam-Webster, the importance of authenticity and engagement in building trust, and the challenges brands face in maintaining trust in the digital age. The discussion also touches on the evolution of language, the significance of spelling bees, and the future of brand trust in a rapidly changing landscape.
Click here to watch a video of this episode.
Creators and Guests
Host
Jason Gaikowski
Atypical Thinker. Agent of Change. Sparking Human Centered Growth across Health, Auto, Tech & Finance. Loves bikes and mountains, even when it hurts.
Host
Laura Jones
She's a CEO on a mission to transform data-driven branding one bit at a time. Enthusiastic yogi, girl mom, Girl Scout Leader and change maker.
