The marketing podcast where we interrogate marketing's most pervasive myths and deeply held beliefs.

Season 1: hosted by Laura Jones and Jason Gaikowski. 
Brought to you by BAV Group

Coming Soon: Season 2 
hosted by Laura Jones
brought to you by BAV Group and The Institute for Real Growth

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Latest Episodes

From Slurpees To Sustainability with Marissa Jarratt

Opinion Party: the marketing podcastbrought to you by BAV Group & IRG S2: E2From Slurpees to Sustainability: Driving Purposeful Growth with 7-Eleven's Marissa Jarratt ...

From Shareholder Value to Stakeholder Impact with Marc de Swaan Arons

Opinion Party: the marketing podcast brought to you by BAV Group & IRG From Shareholder Value to Stakeholder Impact: How the Institute for Real Growth is Reshaping Mar...

The Myth of the Global Brand w/Peter Everett

In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the myth of global brands, discussing how brands can appear differently across markets ...

Opinion Party: Season 1 Guests

Opinion Party, the marketing podcast, examines the most pervasive myths in modern marketing through the cold, cruel lens of data. Season 1 features hosts Laura Jones (...

The Brand Purpose Pivot w/Samuel Monnie

In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the concept of brand purpose and its significance in modern marketing. They discuss the...

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